What really matters to your business? It's not just what you sell, it's how you make your customers feel. It’s crucial. Customer service isn't just a department; it must be the essence of everything you do, from the products you design to the emails you send.

You've seen companies that create amazing products but drop the ball on customer service. They've only done half their homework. Building the best company isn't just about what you make; it's about keeping your customers at the heart of every decision. Think about Apple’s early stores, where they had highly trained and knowledgeable staff helping customers from their Genius bar. The products were great, the customer service was just as good.

There's a common trap: chasing new clients while leaving loyal customers in the dust. It’s a costly mistake. Keeping your current customers satisfied is far cheaper than wooing new ones. And when customers are happy, they talk. They leave glowing reviews, they recommend you to friends - that’s the kind of marketing money can't buy.

Some businesses push customer service to the back burner, focusing on product improvements or future plans. That's like building a car and forgetting the steering wheel. Customer service can't be an afterthought or a 'future goal.' It needs to be part of your DNA from the start.

When you roll out that minimum viable product, your customer service needs to be firing on all cylinders. Exceptional customer service isn't a vague goal for the future; it's a non-negotiable from day one.

Here’s the bottom line: remarkable customer service is not a luxury or a distant dream. It's as crucial as your product, your marketing, your everything. Without it, you're just treading water. You won’t grow, and you certainly won’t build that loyal fan base every business dreams of.

So, make it a priority. Embed it in your culture. Because in the grand scheme of things, the way you treat your customers is the signature you leave behind. That's what turns a customer into a lifelong fan. And isn't that what we're all after?