Here's something every business needs to hear: Enquiries are gold. Not just the shiny, 'I'm-ready-to-buy' kind, but every single one. Each question, each raised eyebrow, is an opportunity. It's your chance to make a sale, sure, but more importantly, to dazzle with your customer service.

You might get jazzed about a prospect asking for a demo - that’s the sales siren singing. But don't overlook the quieter calls. The confused query or the frustrated complaint - they're just as beautiful.

Picture this: a customer isn’t getting the most out of your product. They're on the brink of giving up. Ask why… with a little probing and then an explanation you could explain what that customer could maybe be doing differently. Often, a simple nudge in the right direction can transform their experience. What do you get? A customer who's more confident, more satisfied, and they might even spread the good word about you.

Now let's talk complaints, the kind that make you squirm. But they’re not just problems; they’re nuggets of insight. No business nails it right off the bat. Improvement is a journey, and customer feedback is your roadmap. Our own EnquiryBot started as a simple tool, but it's customer feedback that sculpted it into the sophisticated software it is today and will continue to drive our development.

Sometimes, you can't give customers what they want right away. But just listening, really hearing them out, leaves them feeling valued. And who knows? Their feedback might just spark your next big idea.

That’s exactly what happened with Boxly. We started with just a bot. But soon, our users wanted more - a killer enquiry management system to handle their newfound interest. We could've shrugged it off, but instead, we listened. We evolved. And from that, Boxly, our new flagship product was born.

Here's the point: It's easy to see customer enquiries as a hassle, especially when they don't flash dollar signs in front of you. But often, it’s in these very interactions where the real value lies. Every enquiry is an opportunity to improve, to impress, to innovate. 

So, the next time a customer comes to you with a problem, don't see it as a nuisance. See it as a chance to make your business even better. Because at the end of the day, it’s that attention to detail that will set you apart.

‍