In almost every business sector, profitability should be your number one, two and three priority. If a company isn't making money within a few years of operating there is an overwhelming likelihood that business will fail.

So why should software be different?

The story often starts the same for aspiring tech companies. A moment of creativity, the idea of a new tool that promises to fill a gap in the market. Exciting! Now what? To translate that spark from the drawing board into something tangible.

Here’s where you meet your first hurdle: development costs money, and the initial MVP (Minimum Viable Product) isn’t going to build itself.

So begins the all-too-familiar dance: seed rounds, angel investors, and the pursuit of enough capital to give that MVP a fighting chance in the wild. And when that first wave of cash hits the bank, things seem to be going well and spending ramps up proportionally - often without much restraint.

The company will grow, sure. But then they return, hat in hand, seeking more funding. It’s a cycle of spend and sprint, hire and, sometimes, regretfully, let go. This pattern isn’t just unsustainable; it’s totally precarious. It's spurred on by the Silicon Valley dream - that unicorn status. But for every unicorn, there will be literally thousands of others that don't make it through this gauntlet.

We couldn’t disagree with this tactic more.

Inspired by the playbook of 37signals, we’re set on being profitable.

We build, we sell, we grow - and we do it all on our own dime. This means every feature, every line of code we add to our products, is funded by the fruits of our labour, not by a line of credit.

Why does this matter? Because stability breeds confidence. Our team doesn’t fret over the next payroll; our customers shouldn’t lose sleep wondering if we'll be around next year. We're building a legacy, not just a software company.

We want to mirror the endurance of brick-and-mortar businesses, our customers. These guys are set on withstanding the test of time, they’re not just fleeting digital trends.

This approach liberates you. When you’re not at the mercy of an investor's whims, you can stick to your guns. You can make decisions that align with your values, not just your valuation. It means doing the right thing by your customers every single time because your bottom line allows it.

Being self-sufficient has its perks. We can remain unwaveringly true to our principles. In a landscape where many SaaS companies burn bright but burn out fast, we’re the steady flame. We know that a decade from now, two decades on, EB will still be here - evolving, serving, and thriving.

That’s the beauty of financial responsibility. It’s not the easy route, but it’s the one that ensures we’re part of the industry’s future, not just its history. It's about being a bedrock for our customers, providing them with the assurance that we’re as reliable as the services we offer. That’s our pledge: to be a partner you can count on, today, tomorrow, and for years to come.

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